JWP Connocation talks about video monetization for editors and stations

JWP Connquix, a leading video technology and monetization platform, has been in a new growth phase since Confix and JW Player merged last October. The company uses its scale to help customers publish and broadcast video money, while providing solutions for advertisers to reach their audience.

Here, John Nardone, who took the reins as CEO in March, talks about the range of solutions that JWP Confiaix provides to customers, how he uses artificial intelligence and his collaboration with the New York Post and the Six page.

Q: How does JWP work with customers?

John Nardone: JWP Connocation helps our customers to publish and broadcast to earn money with video. We provide them with a range of solutions for video content management, online online video and streaming transmission, live transmission and programmatic advertising monetization.

We work with more than 7,000 clients worldwide, including 80% of the 25 best comscore US publishers, along with leading advertisers and leaders in categories, such as sports, news, entertainment and more.

Q: How has your business overlooking your fusion?

Jn: Historically, JW Player provided video infrastructure solutions, while Connostix provided monetization of programmatic advertising. We shared many customers, including the New York Post, which took advantage of different pieces from our separate platforms to feed their video strategies. Now, we have combined the best of both offers in a rationalized solution that helps the media owners to transmit and monetize videos, while allowing advertisers to reach their audiences on premium content, bringing both the sells of purchase and sale of the industry, together with a perfect technology that allows clients to focus on the commitment of the viewer, user experience and history.

Our customers want to be able to focus on what they do best … creating fantastic content … while streamlining their operations. Being able to offer a more complete and integrated set of services helps them to stretch their budget without sacrificing the quality. JWP and Connocation have always pledged to support the digital media industry, and this commitment is now as a JWP Core.

Q: Tell me about your collaboration with The New York Post?

Jn: JWP Connocation works with the New York Post for four more years. JWP historically promoted the online video player of the first page of New York Post (OVP), while Connats fed the videos on the middle page in both New York Post and the Six page. They have been a dream partner over the years, always looking to the future and strategically thinking about how to use the video to better relate to their audience and advertisers, as long as they prioritize a top quality reader experience. We are happy to continue our collaboration with the New York Post, helping them to adopt a unified editorial approach and streamline their video and monetization technology of Backend so that they can focus on what really matters: continue to provide quality stories with a great user experience for their readers.

Q: He was appointed CEO in March. What has been your way to JWP Core and How did you prepare for this job?

Jn: I have been working on online advertising from the beginning, with the first digital agency, Modem Media, where we made the first paid ads on the Internet. I was a member of the Founding Board of the IAB in 1995. And for the last 30 years, I have participated in numerous companies with success, promoting a significant growth of companies and seeing many mergers, acquisitions and outings in companies such as Mediaocean, Flashtalking and [X+1].

Since 1994, my career has focused on taking advantage of new technologies, as they disturb the media and the advertising business. JW Player and Connocation were also pioneers in the industry, so I feel at home with this prominent team of technology and advertising experts.

In recent months, we have focused on completing the merger and re -establishing our strategy of our company for a future focused on AI.

Q: What is the biggest challenge your customers have and what are some solutions you can offer?

Jn: The digital editing industry struggles with many challenges. Consumers’ behavior has been changing to short content, user -created content and social platforms, so the competition for consumer care is more fierce than ever. At the same time, the search fueled by and quickly rewrites the rules book in the way consumers find and consume content. In the meantime, Streaming has interrupted the old distribution and economic models for the stations. Caixeu on the current economic uncertainty and our customers will have to adapt, innovate and make difficult decisions to assign their resources.

At least JWP Connocation can help relieve technological stress. We offer video infrastructure for content management and reproduction; Streaming CTV; Protection of digital rights and advertising monetization solutions.

Monetization is key to the survival of most publishers and we are here to simplify this process for them so that they can reinvest in the business and continue to focus on the reader’s experience and editorial narrative, while managing technology.

Q: How has video use for publishers evolved?

Jn: As the digital edition has evolved, so is the protagonism of the video. What was once a good to have is now a key part of the publishing and monetization workflow for publishers. The video can be the whole story, such as a news update or a video interview, or can improve a written story, as a video that shows a deeper immersion in the topic of an article. With the increase in contextual tools, the video has also become a powerful tool of commitment.

Publishers can create contextual reproduction lists that combine videos with articles on similar topics, giving readers to more information, keeping them committed and the longest place. It is also an extremely powerful tool for advertising: to unlock the brands’ ability to complement the publisher content with its brand messages to increase affinity and commitment. And the growth of video -based social platforms such as Tiktok has opened the door for new attractive formats that publishers begin to take advantage of, such as the vertical video to promote mobile commitment with a full screen display experience.

Q: Alas is a huge approach to companies. How do you incorporate it into your business?

Jn: Our context orientation tool, Deep Contextual ™ is fed by AI technology, such as natural languages ​​and automatic learning to understand the context of a video, scan video, page and audio to identify famous brands or individuals, and to convert those in categories for advertisers to guide you. We have also seen that our publisher partners are inclined to rationalize work flows, such as engines AI analyze information to help a publisher find a data point to improve a story. We also take advantage of the AI ​​in our video study offers, using technology to dynamically update videos with the latest sports scores and securities market updates so that publishers can add them to relevant articles without the need to create a new video every day or after each game.

Q: What plans do you have to grow JWP Core?

Jn: I am amazingly excited about JWP Future. My short -term goal is to continue to end all the pieces of our fusion and we are almost there. But we have an ambitious innovation agenda and we hope to introduce new products and solutions to help publishers and broadcasters to create, manage and distribute their content and help them improve advertising revenue. We are blessed to have a fantastic team of video technologists who can give life to us and our customers.